GoBike: Elevating The Bike Rental Experience In Singapore’s Hidden Gems.

An Entrepreneur's Story: Businesses from Singapore.

"Hello everyone, my name is Laurent. I’m the founder of GoBike, and I’m 24 this year,” Laurent Misso begins, sharing his passion for cycling. GoBike is not just about renting bicycles—it’s about creating experiences. “We’re in the experiences area. We rent out bicycles and host events or tours that let you see Singapore on two wheels.”

Laurent explains how his business stands out. “I classify cyclists into three groups. First, you have the casual cyclists—they’ll use any bike-sharing service. I’m not targeting them. On the other end, you have serious cyclists who spend 20 or 30 thousand dollars on road bikes and race professionally. That’s not my audience either. I focus on the middle group: people who already ride nice bikes back home and those who are willing to spend more for a high-end rental experience, like tourists.”

He explains, “In fact, most of my customers are actually tourists who want a nice bike and a good experience in Singapore. They want to see the city differently, not from a car or a bus, but on two wheels.” By offering high-quality bikes and well-curated tours, GoBike caters to this market, emphasising the uniqueness of exploring Singapore through cycling.

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